SALMAN AZHAR - cosmetic p

COSMETIC PHARMACY

Visual Identity

A successful raw-materials business that was known more by its owner than its brand. We built a clear, consistent identity to turn that recognition into a recognizable brand.

A QUICK LOOK

A visual overview of the project, showing how the identity came together and how it was applied across different parts of the brand.

SITUATION

Cosmetic Pharmacy was already doing good business selling raw cosmetic materials. The problem was that the brand itself had never been properly built. Its logo, communication and overall identity had developed randomly over time.

People often referred to it simply as an Instagram page or through the name of its owner rather than remembering Cosmetic Pharmacy as a brand.

WHITE SPACE

The business had recognition, but that recognition was attached to the person behind the business, not to a consistent brand experience.

As the business grew, it needed an identity that people could recognize independently, know what to expect from, and remember by name.

PROBLEM

Juun had a relevant product proposition, but the communication needed to make that relevance immediately clear.

The question was:

Why Juun?

ATTENTION

MAKE ANTI-AGING FEEL CLOSER TO HOME.

Instead of competing through generic anti-aging claims, Juun could draw attention through local relevance.

UNDERSTANDING

People should understand that Juun isn't simply another anti-aging skincare brand.

It is built around:

ANTI-AGING + PAKISTANI SKIN

THE CORE

A simple positioning that gives Juun a specific place in the category.

WORDS / MESSAGE

The communication stays focused on three ideas:

ANTI-AGING
The category.

PAKISTANI SKIN
The relevance.

JUUN
The brand that brings them together.

REMEMBERABILITY

ANTI-AGING SOLUTIONS FOR PAKISTANI SKIN.

One clear idea that can anchor the brand's communication.

ASSOCIATION

ANTI-AGING SOLUTIONS FOR PAKISTANI SKIN.

One clear idea that can anchor the brand's communication.

COMMUNICATION SYSTEM

The positioning becomes a filter for communication.

Advertising → relevant anti-aging concerns.
Content → education around Pakistani skin.
Influencers → locally relevant skincare conversations.
Product communication → clear anti-aging benefits.
Campaigns → one consistent reason to choose Juun.